Palm Pre

With blogs found on the internet 24/7, it’s getting more difficult for companies to surprise the public with their new product. Even before the announcement of new phone model, specifications and photos have already been leaked to the public. When Palm’s CEO Ed Colligan took control of the media leakage, tech journalists were made to be surprised when they unveiled the new Pre.
Palm finally introduced the webOS, the next generation operating system that drew rave reviews. It came with the announcement of the Palm Pre, the first mobile phone to run the new OS. People were surprised that the company that was left for dead was able to deliver a revolutionary product that surpassed all its competitors.
Capitalizing on the success during its official announcement, Palm has been using grassroots marketing to continue generating buzz. They went full on with their advertising. In fact, during the first week of “Late Night with Jimmy Fallon”, technology editor Joshua Topolski, appeared to give the audience a sneak peak at the new phone. Then came the glittering Oscar’s event. The celebrities who attended had a chance to test-drive the Pre. This created photo opportunities with famous people holding the new phone.
The Palm Company boasts of the phone’s capability such as the internet access that is provided by means of HSDPA and Wi-Fi. The web browsing experience is enhanced due to the impressive size of the display screen. The internal memory provides as standard. Every feature was included to make life easier for the user. Palm’s goal is to give people something they need and want.